We help grooming, wellness, and lifestyle brands use street interviews and barbershop conversations to drive conversion.

We help grooming, wellness, and lifestyle brands use street interviews and barbershop conversations to drive conversion.

We capture real conversations in public and guided settings, then turn them into content, proof, and creative direction for brands.

We capture real conversations in public and guided settings, then turn them into content, proof, and creative direction for brands.

Currently Onboarding 2 New Brands

How we work? No staged reactions. No rehearsed lines. No paid performers.
Your product, put in front of real people, with real response captured live.

How we work? No staged reactions. No rehearsed lines. No paid performers. Your product, put in front of real people, with real response captured live.

Problem

Most campaigns are built without observing real behavior.

As platforms take over more of the targeting, creative becomes one of the few meaningful levers left. But many brands still build campaigns without seeing how people actually respond—where attention drops, what creates hesitation, and what feels believable enough to trust.

Solution

We prove what drives response and help you scale it.

We start with a brief on what needs to be tested, captured, or clarified. Then we gather real consumer responses in live environments and turn what we learn into creative built to perform.

Real customer interviews

Gathered insights, shaped into content

Applied to improve CAC, CTR, and CVR

Most users asked the same question before trying

Redesign pricing page to improve

trial-to-paid conversion

“Is this actually better than what I use now?” came up in 7 out of 10 sessions.

Align structure, hierarchy, and messaging to reduce drop-off

Align structure, hierarchy, and

messaging to reduce drop-off

We turned that objection into a raw testimonial-style video designed to stop the scroll and answer the hesitation in real time.

Higher engagement, stronger click-through, and more qualified action across ad variations.

Outcome

More angles. More entry points. More buyers.

Repeating the same static concept has limits. New formats, new conversations, and new hooks give the algorithm more to work with and your audience more to respond to.

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Smart brands are choosing authenticity. Customers don't just scroll past scripted content, they instinctively reject anything that feels staged.

Creative, delivered.

Creative, delivered.

Edited interview footage, clipped reactions, notes, and creative-ready assets delivered back to your team.

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Entirely authentic reactions.

Entirely authentic reactions.

Consumers are no longer naive to the mechanics of influencer marketing. Sessions happen where people are relaxed, engaged, and already investing time in themselves. No AI, no prompts, no scripts.

Every reaction is a signal. Every signal maps to growth.

Every reaction is a signal. Every signal maps to growth.

We capture real reactions and map them to conversion levers like CVR, CAC, and CTR. These insights show you what drives action, what creates hesitation, and what to prioritize to improve performance.

We give you the signals behind every decision

We give you the signals behind
every decision

We give you the signals behind every decision

This isn’t just about producing more content. It’s about understanding what works—and applying it consistently across your entire customer journey.

Decisions without input

Isolated messaging

Content without feedback

Assumptions, not data

Replace guesswork with real signals

Most brands waste $10k–$50k scaling the wrong product or message. We gather real insights from new customers to improve your CVR, CAC, and CTR.

Insight

Long-form customer input, captured where products are discussed, used, and judged.

Best for brands that have changed, stalled, or lost clarity and need real-world feedback before spending more.

*Starting At

$3000

Designed to clarify:

Brand positioning

Brand positioning

Message clarity

Message clarity

Customer perception

Customer perception

Includes:

1-2 SKUs per campaign

1-2 SKUs per campaign

Messaging recommendations

Messaging recommendations

8 recorded interviews

8 recorded interviews

Top hesitation + key question

Top hesitation + key question

1-page insight summary

1-page insight summary

Conversion

Real-world responses, translated into conversion assets.

We capture real conversations in public and guided settings, then turn them into content, proof, and creative assets that help brands convert.

*Starting At

$5000

Designed to improve:

Conversion rate (CVR)

Conversion rate (CVR)

Cost per acquisition (CAC)

Cost per acquisition (CAC)

Click-through rate (CTR)

Click-through rate (CTR)

Includes:

1-2 SKUs per campaign

1-2 SKUs per campaign

15 short-form assets

15 short-form assets

Hook + messaging variations

Hook + messaging variations

Language + objection mapping

Language + objection mapping

1-page insight summary

1-page insight summary

Prefer to align before you engage?

Book a short call to review priorities, timelines, and where design can drive immediate impact.

Questions? Answers.

What exactly are you—agency, UGC, or research?
How is this different from hiring creators?
What kind of results should we expect?
What do we actually receive?
How fast do we get insights?
Can this replace our current content or agency?
Is this a long-term commitment?
What if we’re not sure this will work for us?

Turn validated insight into city-wide exposure

Turn validated insight into city-wide exposure

Once you know what resonates, scale it. Our mobile unit is wrapped in your brand to deliver 300k+ monthly impressions while generating content, engagement, and repeated visibility.

Turn validated insight into city-wide exposure

Once you know what resonates, extend it into the real world. Our mobile unit delivers 300k+ monthly impressions while generating content, engagement, and repeated visibility.